Privacy policy
This Privacy Policy describes how Vitelli Moda (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.vitellimoda.it (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly From You
Information that you submit directly through our Services may include:
- Contact details, including your name, address, phone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, security questions, and other information used for account security purposes.
- Customer support information, including the information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). For this purpose, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.
Information We Obtain From Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (for example, bank account details, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
- Providing products and services. We use your personal information to provide the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and enabling other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with anyone else. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6(1)(f) GDPR.
- Communicating with you and improving services. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide effective services, and maintain our business relationship with you pursuant to Article 6(1)(f) GDPR.
Cookies
Like many websites, we use cookies on our Site. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to work incorrectly or become unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.
How We Disclose Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contractual fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties that perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest to operate a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data of users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for advertising and marketing activities as described above.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information provided in public or semi-public spaces, including information shared on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. The inclusion of such links by us does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request deletion.
As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as defined under applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.
- Right to access/know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
- Right to deletion: You may have the right to request that we delete the personal information we hold about you.
- Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of sale, sharing, or targeted advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for purposes considered “targeted advertising” under applicable privacy laws.
- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request.
- Managing communication preferences: We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional emails, such as those related to your account or orders.
You may exercise any of these rights where indicated on our Site or by contacting us using the details provided below.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response, depending on where you live, you may have the right to lodge a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal data may also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK-issued contracts, unless the transfer is to a country deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your available rights, please call or email us at info@vitellimoda.it or contact us at 128 City Road, London, EC1V 2NX, United Kingdom.
For the purposes of applicable data protection laws, and unless otherwise explicitly stated, we are the data controller of your personal information.